This experiential course focuses on the newest developments in the field of user experience (UX) & biometrics (e.g., collecting and analyzing human behavior data through eye tracking, galvanic skin response, facial expression, voice, and brain activity) and introduces various methods used in cutting-edge research laboratories to study human insight in business contexts. Theoretical UX concepts and practical skills in biometric data collection and analysis will be explored using the latest academic research and hands-on work with biometric hardware, software, and data. Students will complete and present the original human insight research project (team-based) using biometric trackers and biosensors.