Talks
BETA Hub Hosts "Learning over Lunch: Biometric Research at DePaul"
In an event hosted by DePaul University,The BETA Hub hosted a "Learning over Lunch" event focused on biometrics research, in collaboration with iMotions. This event brought together researchers and practitioners eager to exchange insights and best practices in the growing field of biosensor research.
Francesca Marchionne, Ph.D., and Daniel O'Young from iMotions were among the featured speakers, sharing how their team supports biosensor research across multiple industries. Dr. Jennifer Tatara, assistant professor of marketing from DePaul University, also presented, emphasizing how biosensor technology reveals consumer insights that traditional marketing methods often overlook. I highlighted successful A/B testing projects from DePaul's Neuromarketing and Physiological Marketing Research course, where students have utilized these tools in groundbreaking ways.
Dinko Bačić from Loyola University Chicago and the UX & Biometrics Labs also contributed, discussing how he incorporates biosensors in his research and teaching. His students are tackling innovative questions that would be impossible to explore without this cutting-edge technology.
*The Business Education in Technology and Analytics (BETA) Hub is a collaborative, cross-discipline initiative at the Driehaus College of Business that promotes new courses, research and community collaboration at the intersection of business and emerging technology.
Event Details: Learning Over Lunch: Biometric Research at DePaul - Chicago, IL - 10/08/2024
Relevant Link(s): BETA Hub Hosts "Learning over Lunch: biometric Research at DePaul"
Dr. Bačić presenting a student work example
Francesca Marchionne speaking to the group
A case for infusing biosensors and biometric data into the business curriculum
Dr. Bačić discussed his TREO paper, "Infusing Biosensors and Biometric Data into Business School Undergraduate Curriculum: Quinlan School of Business Case Study, and the benefits exposing undergraduate business students to biosensors and biometrics data as part of the undergraduate business curriculum at AMCIS 2024*. The presentation focused on how Quinlan School of Business at Loyola University Chicago introduced a unique undergraduate course focused on UX design and biometric data analysis. The course taught business honors students to evaluate biometric research, design experiments, and collect data using biosensors like eye trackers and GSR devices. Students completed studies, obtained IRB approval, and authored research manuscripts. This hands-on experience provides a competitive advantage, equipping students with rare skills for careers or advanced studies in fields requiring biometric data expertise
Event Details: AMCIS 2024 - Salt Lake City, UT - 8/15/2024
*The annual Americas Conference on Information Systems (AMCIS) is a conference of the Association for Information Systems (AIS), AMICS is one of the leading conferences for presenting the broadest variety of research done by and for IS/IT academicians”
Relevant Link(s): Infusing Biosensors and Biometric Data into Business School Undergraduate Curriculum: Quinlan School of Business Case Study
Dr. Bačić's TREO Talk Paper
AMCIS 2024
The Value of Shared Datasets Across Courses
Dr. Nestorov presented a coauthored TREO paper (with Bačić, Jukić, Malliaris, and Sharma), titled “Datasets in Courses: Characteric Framework” at AMCIS 2024*. In this TREO paper, a case is being made for the value of shared datasets across multiple courses and even majors within business schools. The presentation focused on an extensible framework for categorizing datasets based on key characteristics like size and data types. The dataset size is classified into toy, small, medium, and large, while data types have four general categories: quantitative (Boolean, integer, real), categorical (string, text), calendar (timestamp, date, year), and geographical (address, GPS coordinates).
Event Details: AMCIS 2024 - Salt Lake City, UT - 8/15/2024
*The annual Americas Conference on Information Systems (AMCIS) is a conference of the Association for Information Systems (AIS), AMCIS is one of the leading conferences for presenting the broadest variety of research done by and for IS/IT academicians”
Relevant Link(s): Datasets in Courses: Characteristic Framework
AMCIS TREO Paper
Dr. Nestorov presenting to the group
Eye-tracking Evidence of Gestalt Laws in Business Information Visualization
Dr. Bačić presented the findings from his paper titled Exploring the Impact of Gestalt Laws of Human Perception in Business Information Visualization Context: An Eye-Tracking Study“ as part of the HCI conference at MIPRO 2024*. This research explores the impact of Gestalt principles—proximity, continuity, similarity, and connectedness—on how users perceive data visualizations, focusing on eye-tracking metrics and user performance. The presentation described the study’s four experiments, finding support for three out of the four principles. The findings contribute empirical data to the field and provide insights into the effectiveness of design principles, enhancing data visualization best practices for improving user experience and performance.
Event Details: HCI Conference part of MIPRO 2024 - Opatija, Croatia - 5/22/2024
Relevant Link(s): Exploring the Impact of Gestalt Laws of Human Perception in Business Information Visualization Context: An Eye-Tracking Study
MIPRO Opening Ceremony
HCI Paper
Dr. Curt Gilstrap presented a coauthored conference paper (with Bačić, C. Gistrap), titled “Understanding the Adoption of Generative Artificial Intelligence within Communities of Practice: A Cross-Practice, Machine Learning-Based Lexical Study“ as part of the HCI conference at MIPRO 2024. Communities of Practice (CoPs) facilitate knowledge sharing across various disciplines and industries. Traditionally focused on collective learning within societal contexts, recent studies have explored how technology enhances these learning activities. However, the rise of Generative Artificial Intelligence (GenAI) calls for investigation into how CoPs understand and adopt this technology, especially given the limited Human-Computer Interaction (HCI) research on GenAI adoption. This study examines over 2.1 million words of online discussions in CoPs from Finance, Art, and Software Development to uncover shared practices related to GenAI adoption. Key themes include Practice/Technology, People/Replacements, and Authenticity/Inauthenticity. This research provides new insights into CoPs’ evolving learning practices and offers recommendations for future studies on GenAI’s impact on work, adoption, and learning within these communities.
Event Details: HCI Conference part of MIPRO 2024 - Opatija, Croatia - 5/22/2024
Relevant Link(s): Understanding the Adoption of Generative Artificial Intelligence within Communities of Practice: A Cross-Practice, Machine Learning-Based Lexical Study
Dr. Curt Gilstrap
Gilstrap et al. 2024 (MIPRO)
Introduction to Human Behavior Research Through Biometrics
This week, Dr. Bačić had a chance to discuss human behavior research at Northwestern University Medill School through the lens of biometric data based on eye tracking, facial expression, galvanic skin response, and voice analysis. It was great to interact with Carolyn Tang Kmet's Marketing Research students and discuss his recent paper and class where Quinlan School of Business, Loyola University Chicago students have a chance to design their own biometrics-based research this semester. Carolyn Tang Kmet, we miss you and your students are lucky to have you!
Event Details: Northwestern University - Evanston, IL - 3/21/2023
Relevant Link(s): Post
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Medill
Discussion with Prof. Kmet's Marketing Research students
Pie Charts vs Part-to-Whole Alternatives (MIPRO 2023)
Dr. Bačić presented the team’s research (with Krbanjevic and Jukić) titled ”Exploring Pie Charts and Part-To-Whole Alternatives: Eye-tracking Approach” at the 1st HCI conference as part of MIPRO 2023 in Opatija, Croatia. The study explored the effectiveness of pie charts compared to seven other data representations in a part-to-whole task. Using eye-tracking technology, the study assessed 21 participants on accuracy, time, and cognitive effort. Results showed pie charts were more accurate than bar charts but required more cognitive effort than stacked bars and treemaps. Donut charts demanded the most cognitive effort. The study emphasized that task completion time may not fully reflect user experience and highlighted the importance of considering cognitive resources.
Event Details: HCI Conference (part of MIPRO 2023) - 5/25/2023
Relevant Link(s): Exploring Pie Charts and Part-To-Whole Alternatives: Eye-tracking Approach
HCI Conference
Discussion with Prof. Kmet's Marketing Research students
Biometrics and Visual Video User Engagement (MIPRO 2023)
Dr. Dinko Bačić presented the team’s research (with Gilstrap and Jukić) titled” Physiological and Socio-Behavioral Determinants of Viral Video User Engagement” at the 1st HCI conference as part of MIPRO 2023 in Opatija, Croatia. The study explored whether biometrics-based emotion and arousal data could predict user engagement and contribute to video virality. The results indicate that a combination of facial expression, GSR, and socio-behavioral data can accurately distinguish between high and low user engagement without needing to ask viewers anything about the videos or analyze video content. This study elevates the role of viewers’ physiological and subconscious responses to video content across the viewing experience.
Event Details: HCI Conference (part of MIPRO 2023) - 5/25/2023
Relevant Link(s): Physiological and Socio-Behavioral Determinants of Viral Video User Engagement
User Engagement Example
Presented Paper
Business Information Visualization & Biometrics (EFOS)
Dr. Dinko Bačić recently presented his latest research to the faculty at the Faculty of Economics and Business in Osijek (EFOS). The presentation, aimed at exploring the evolving domain of business information visualization, highlighted the critical role that visualization plays in effectively communicating data-driven insights within business contexts.
During his talk, Dr. Bačić provided an overview of the field, underscoring how visualization techniques can transform complex data into accessible, actionable information. His insights extended into the emerging intersection of business visualization and biometrics, emphasizing how biometric sensors—such as eye-tracking —offer a unique window into users' cognitive and emotional responses to visualized information.
The discussion also addressed how integrating biometric devices into EFOS faculty research could support the school’s strategic goals, particularly in the context of its upcoming AACSB accreditation.
Event Details: Faculty of Economics and Business in Osijek - Osijek, Croatia - 5/22/2024
Relevant Link(s):
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Lecture Presentation
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EFOS
Business Information Visualization & Biometrics (WPI Business School)
Business Intelligence & Analytics dashboards, data visualizations, and visual analysis systems are cognitive tools that heavily rely on our understanding of subconscious-level processing, human perception, and cognitive processes overall. These cognitive tools are the focal point of the data visualization subfield called Business Information Visualization (BIV). While the BIV field has seen calls for an increased need to deploy physiological sensing techniques and the use of biometric data, these calls remain an opportunity. Dr. Bačić presents his research as an answer to this opportunity and discusses his past and current research at the intersection of Business Information Visualization and biometrics.
Event Details: WPI The Business School - Worcester, MA - 4/19/2023
Relevant Link(s): Business Information Visualization & Biometric
Visual IQ
WPI Visit
UX Perspective on the BIV State of the Art and Science at Tableau User Gro
Dr. Dinko Bačić recently shared insights at the High Country Tableau User Group, where he showcased the powerful intersection of UX, data visualization, and NeuroIS—an emerging field at the nexus of neuroscience and information systems. The presentation touched on essential topics in business information visualization (BIV), including the critical elements, user experience (UX) through a biometric perspective, and key research areas in BIV to watch.
Event Details: High Country Tableau User Group - Online - 10/19/2021
Relevant Link(s): UX Perspective on the BIV State of the Art and Science at Tableau User Group
Lecture Information
Lecture Abstract
Biometric Sensors: new frontiers of information systems and human behavior research (Faculty of Economics, Business and Tourism - University of Split)
In a recent public lecture (via Zoom), Dr. Dinko Bačić from Loyola University Chicago’s UX&Biometrics lab introduced the world of biometric devices and demonstrated their use in both commercial and research contexts. The audience included students from the University of Split and professionals from Croatia eager to learn about cutting-edge technologies such as eye-tracking systems, electrodermal response (GSR) sensors, EEG, and facial expression analysis tools. The event highlighted the growing importance of biometrics in today's world and how these tools are revolutionizing human behavior research.
Event Details: University of Split - Split, Croatia - 6/1/2021
Relevant Link(s): Biometric Sensors: new frontiers of information systems and human behavior research
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